Call it fun or call it fire. Whatever that mix is, tennis ‘Down Under’ creates a feeling not felt anywhere else because Tennis in Australia Hits Different.
BMF’s challenge was to get Australians to re-engage emotionally with tennis and grow the attendance to one of Australia’s best sporting events, the AO.
We launched a heavy-hitting film which created an animated world of colourful characters, competitive intensity and a distinctly modern Australian brand, made for worldwide audiences.
“The results are outstanding. After two years of solid growth we’ve continued to be impressed by the numbers and momentum we’re seeing.”
